A certified UI/UX designer with over three years of experience crafting user-centric and intuitive designs that easily converts. Skilled in comprehensive user research and understanding across 10+ digital products to feel users' pain points uncovering users' insights which informs my data driven decisions thereby reducing users' complaints by 8%. I also engage in visual designs across different industries across fintech, energy, healthcare and have also tested them which improves conversion rates by 20%. I have led A/B testing across 13+ products. I also have basic coding skills in HTML, CSS & JavaScript.